• Increasing the number of club visitors and expanding the age structure, promoting public interest in physical activities, involving state and municipal institutions.
• To unite the leading fitness club as representatives of employers (legal entities), industry specialists - coaches and university teachers to develop the fitness and health industry.
• Approval and implementation of professional standards for the improvement of club operations and customer service, as well as the promotion of fair competition.
• Club management and staff training and further education.
• Make a significant contribution to the promotion and prevention of public health.
• Systematically improve the professional standard of a fitness trainer.
• In order to stimulate public participation in physical activity, it is necessary to optimize the tax system (reduce the VAT rate) for health promotion and maintenance services.

To educate fitness trainers, to promote the development of practical activities in the field of fitness and health promotion in Latvia. LVFA wants to become a support and advisor to the leaders of fitness clubs and the general public regarding health promotion and maintenance services.

The mission of LVFA is to promote, protect and popularize the development of the fitness and health sector, to promote the strengthening and prevention of public health in Latvia. We work to support our members in their success.

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The Association "Latvian Health and Fitness Association" was founded on October 30, 2007, with the aim to unite the leading fitness club as representatives of employers (legal entities), industry specialists - coaches and university teachers to develop the fitness and health industry, as well as promote public physical activity and improve the overall state of public health in Latvia.